ArtQuid Founder on Reinventing the ArtQuid Art Marketplace – artmarketblog.com
ArtQuid.com was originally launched in 2006 by Paris-based entrepreneur and art enthusiast Rudolph van Valkenburg as an online brokerage platform for high-end and antiques. The Art Market Blog interviewed van Valkenburg way back in 2008 at which time he described the main mission of ArtQuid as being “to provide a powerful promotion tool for the Art World.”
Although he had great success with the original version of the ArtQuid platform, van Valkenburg made the decision to respond to the ever-changing online art market and relaunch ArtQuid as a platform for what he describes as “the commerce of affordable art.”
According to van Valkenburg, “ArtQuid wants to break down the walls between art and people by offering a creative environment where anyone can discover artworks, interact with enthusiasts, as well as buy and sell all kinds of creations.”
To find out more about the all new ArtQuid, Nicholas Forrest, Founder of the Art Market Blog, got in touch with van Valkenburg and asked him a few questions about the site.
Why did you choose to launch a new version of ArtQuid?
The new concept was created when I realized how much the online art market had become fragmented and simply too complicated for enthusiasts wishing to buy and sell art among dozens of specialized websites. It was obvious that there was a huge demand for a one-stop art market website, and my goal became to unite all stakeholders into a global platform for the commerce of affordable art, antiques and design.
How does the new site differ from the previous version of ArtQuid?
More than a marketplace, ArtQuid has become a vibrant community where anyone can discover art, share his passion and create direct contacts with artists, galleries and enthusiasts from all horizons. Particularly interactive, ArtQuid offers a user-friendly and creative environment open to everyone. Whether directly or indirectly interested in art, anyone can log in and use the site instantly.
What do you hope to achieve with the new site?
Far from elitist preconceptions, ArtQuid aims to break down the walls between art and people. Making art available to all on the internet opens up a brand new horizon for millions of enthusiasts who will benefit from major creative, social and economic impacts.
With its global reach but local flavour, ArtQuid’s mission is to develop the online art business “near you”, and encourage proximity connections between art lovers.
Therefore, the site is engaged in:
• spreading art and culture directly and locally to people,
• helping a vast community of artists, galleries and enthusiasts,
• and promoting creativity and curiosity.
4. What does the new ArtQuid offer buyers and sellers that differentiates the site from other online galleries?
Social – Combining a marketplace with a strong social media slant is so much more exciting than browsing thousands of online galleries without any interaction.
Trending – Until now, ArtQuid users could exchange messages, leave comments, give “favorite” votes and add friends. The new site allows users to follow their favorite artists and galleries. Members can now create their own network, so that they feel supported by the community and decide what’s trending.
Easy & fun – Because art is not like any other consumer goods and has no fixed price, a new feature is now available, which allows buyers to make instant price offers and to engage online negotiations with sellers. Particularly adapted to the process of buying art, this unique tool makes it far more comfortable for beginners and takes down another barrier between art and less initiated potential consumers.
Safe & secured – When both parties have found a price agreement, a special ArtQuid Escrow Service offers the possibility to checkout with a satisfied-or-get-your moneyback guarantee.
How have people reacted to the new site?
The reason why visitors and members find the new site so attractive is because ArtQuid is suddenly making art truly accessible to everyone. Even if they are totally unfamiliar to the art world, people have found the right place where they can instantly connect, use fun tools and live an experience within an artistic environment.
Self-proclaimed as “ArtQuidians”, members feel united and do not hesitate to identify themselves to the site as a reference and an ambassador in promoting creativity and curiosity.
How many sales have been made to date?
Transactions have been in constant growth since the recent launch of the new Price Offer functionality. All kinds of contemporary artworks, objets d’art and antiques are sold daily for an average price of 350 Euros up to a few thousands.
In a market where – according to Artinfo – “more and more people are feeling comfortable buying art online”, ArtQuid expects to multiply its sales and, while playing an active role in developing the online art market.
What does the future hold for ArtQuid?
Already leader in France, ArtQuid has become a major pan-European platform available in English, Spanish and German. This solid base is now fully up and running, ready to expand into the US and reach a global community of art lovers.
Many exciting projects are under development and the time is right for ArtQuid to welcome investors willing to participate in the online art market revolution.
**Nicholas Forrest is a Sydney/London based art market analyst, art consultant and writer. He is the founder of the Art Market Blog (artmarketblog.com) which offers independent commentaries as well as research and analysis on the current art market, and has recently been published in Fabrik magazine, Verve magazine, Visual Art Beat magazine, Australian Art Collector magazine, Art & Investment magazine and many others. Nic has made several radio appearances (both nationally and internationally) as an art market expert and has received press from the likes of the New York Times, Conde Nast Portfolio and Times of London.
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