What Gallerists Think of Amazon Art Launch – artmarketblog.com

amazon art paddle8 What Gallerists Think of Amazon Art Launch   artmarketblog.comThe launch of the Amazon Art online art sales venture has been met with great excitement and high expectations.  As one would expect the site has attracted plenty of high profile participants including Paddle8, Guy Hepner Gallery, Rudolf Budja Gallery, Hamilton-Selway Fine Art, Masterworks Fine Art, UGallery, Rise Art, Revolver Beverley Hills,and Catherine Person Gallery.

“We’ve heard from our customers that they wanted to buy fine art online through Amazon, so we created a new art store where they can explore great works for art, purchase directly from prestigious galleries and dealers, and have the artwork delivered right to their doorstep,” explains Amazon spokesman Erik Fairleigh. “At launch, Amazon Art is one of the largest online collection of original and limited edition artwork for purchase direct from galleries and dealers.”

The response to the launch from galleries participating in the venture has been mixed with some galleries experiencing sales from the beginning while others were not so lucky. To find out more about the success of the launch the Art Market Blog got in touch with some of the Amazon Art participants and asked them what they thought of the new site.

One of the most high profile participants in the new Amazon Art venture is the online auction house Paddle8. According to the head of communications at Paddle8, Sarah Goulet, sales began on the very first day of the partnership, primarily of works under $500 by critically praised contemporary artists. Goulet also reveals that since the launch additional non-profit organizations have expressed interest in selling their artist editions through Paddle8′s Amazon storefront.

“Through our new relationship with Amazon Art, we can reach a significantly larger audience of collectors while simultaneously providing access to affordable, limited-edition works by some of the most significant artists working today,” said Osman Khan, COO and founding partner of Paddle8. “Now, Amazon customers can purchase works by some of the most coveted contemporary artists—and support non-profits—with the click of a mouse.”

Catherine Person of Catherine Person Gallery in Seattle, Washington says that since Amazon Art gallery went live she has had inquiries from collectors from as far away as Vienna and Austria. This is significant for Person because of the fact that prior to the Amazon launch most of her sales were made to buyers in the Pacific Northwest.

“Art on the Internet is the next frontier and I’m confident people will try it in due time, especially with Amazon’s brand of straight forward business and their return policy,” says Person. “Amazon has a great zoom browser which combined with high res art images enhances the viewing experience tenfold versus most gallery websites including mine.”

A spokesperson from Elins Eagles-Smith Gallery in San Francisco, California says that the people at Amazon are very helpful and responsive, but also expressed concern that they did not have a thorough enough understand art or art sales. “There are some instances where it leaves a bit to be desired as far as organization goes,” the Gallery spokesperson said. “The lack of description options has led to some buyers feeling confused about the work we put on the site, however this was easily corrected.”

Jodie Steen, co-founder of the online photographic gallery and community Luster, says that she pleased with her partnership with Amazon and has sold a number of smaller works both framed and unframed. “We are happy to be working with Fulfillment by Amazon, which gives our customers the ability to have their new piece of art in their hands within 2 days if they are an Amazon Prime member. We think this is an attractive service, and one that helps boost sales,” says Steen.

The founder of the online art gallery Artstar.com, Chrissy Crawford, says that she has already sold a lot of work through Amazon Art. “Our average price point is around $350, very affordable,” says Crawford. “We have sold prints to people in Switzerland and Dubai through Amazon and are having a great experience.”

Only time will tell whether Amazon Art will be a success but early indications are that galleries are finding Amazon Art a useful addition to their social media networking program and a potentially profitable secondary source of online sales.

**Nicholas Forrest is a Sydney/London based art market analyst, art consultant and writer.  He is the founder of the Art Market Blog (artmarketblog.com) which offers independent commentaries as well as research and analysis on the current art market, and has recently been published in Fabrik magazine, Verve magazine, Visual Art Beat magazine, Australian Art Collector magazine, Art & Investment magazine and many others.  Nic has made several radio appearances (both nationally and internationally) as an art market expert and has received press from the likes of the New York Times, Conde Nast Portfolio and Times of London.

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  • http://lucychenfineart.com/ Lucy Chen

    It’d be interesting to see how the Amazon Art evolve.

  • http://www.arttacticaffiliate.com/cgi-bin/clickme.cgi?exec=TayCurr JohnnyLovesArt

    It is quite interesting, Amazon definitely has the ‘potential’ whether collectors will buy from Amazon directly that is the question.

  • Roux Gallery

    Hopefully Amazon won’t play around with art pricing as this could damage the reputation of artists..

  • Randhi

    This is awesome.. As an Artist I’m happy to hear this news.

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