Comments on: Predicting Art Market Profit Potential Pt. 1 – artmarketblog.com http://www.artmarketblog.com/2010/01/26/predicting-art-market-profit-potential-pt-1-artmarketblog-com/ Art Market Analysis by Nic Forrest Tue, 07 Feb 2012 17:54:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: skatesart http://www.artmarketblog.com/2010/01/26/predicting-art-market-profit-potential-pt-1-artmarketblog-com/#comment-2269 skatesart Thu, 22 Apr 2010 15:06:49 +0000 http://artmarketblog.com/?p=2546#comment-2269 Andronikos, You're right to a large extent, but I think you're misunderstanding a bit what ArtFacts.net is trying to measure. Fame and market success generally are two sides of the same coin, but ArtFacts attempts to measure buzz, which is not the same as fame. Buzz, if handled properly by the marketing and PR folks (and the artist through continued quality and productivity), can lead to fame and thus to market success, but it's a precursor. Not all buzz has led to fame, of course, but plenty of it has. For a good overview of how buzz leads to fame and high prices, I'd really recommend reading Don Thompson's The $12 Million Stuffed Shark. For a good overview of how investors can harness such buzz and maximize returns, I'd recommend reading Skate's Art Investment Handbook (I'll admit my bias outright by stating that I work for Skate's). Best, Adam Fuss Managing Editor, Skate's Art Market Research Andronikos,

You’re right to a large extent, but I think you’re misunderstanding a bit what ArtFacts.net is trying to measure. Fame and market success generally are two sides of the same coin, but ArtFacts attempts to measure buzz, which is not the same as fame. Buzz, if handled properly by the marketing and PR folks (and the artist through continued quality and productivity), can lead to fame and thus to market success, but it’s a precursor. Not all buzz has led to fame, of course, but plenty of it has.

For a good overview of how buzz leads to fame and high prices, I’d really recommend reading Don Thompson’s The $12 Million Stuffed Shark. For a good overview of how investors can harness such buzz and maximize returns, I’d recommend reading Skate’s Art Investment Handbook (I’ll admit my bias outright by stating that I work for Skate’s).

Best,

Adam Fuss
Managing Editor, Skate’s Art Market Research

]]> By: Andronikos http://www.artmarketblog.com/2010/01/26/predicting-art-market-profit-potential-pt-1-artmarketblog-com/#comment-2268 Andronikos Sun, 31 Jan 2010 15:46:42 +0000 http://artmarketblog.com/?p=2546#comment-2268 I do not see a great difference between ArtFacts.net and artnet. A successfull artist with lots of exhibitions and fame, will certainly have an extensive auction sale record, whereas an unknown artist will not. Maybe ArtFacts.net can be a useful auxiliary tool, but I doubt that it can predict the potential market success of an artist. Fame and market success are usually interrelated like the two sides of a coin, though I am not sure yet which comes first (especially in the recent years). It would be highly interesting if there were a website that could predict the potentiality of unknown artists. Of course that is impossible. I do not see a great difference between ArtFacts.net and artnet.
A successfull artist with lots of exhibitions and fame, will certainly have an extensive auction sale record, whereas an unknown artist will not.

Maybe ArtFacts.net can be a useful auxiliary tool, but I doubt that it can predict the potential market success of an artist.
Fame and market success are usually interrelated like the two sides of a coin, though I am not sure yet which comes first (especially in the recent years).

It would be highly interesting if there were a website that could predict the potentiality of unknown artists. Of course that is impossible.

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