Art Market Blog – Cutting Out the Middle Man
There are so many different art galleries, auction houses and art dealers these days that deciding which avenue to go down to purchase a work of art can be quite difficult. For those of you that are a bit more confident with their knowledge of art, have some experience of purchasing art, and are able to decipher what constitutes a good investment artwork there is another route that one can take to obtain artworks which is to go directly to the artist. The internet has provided a means by which one can view the details and work of virtually any artist in the world and be able to contact some of them directly. As well as providing what is basically a worldwide virtual art gallery, the internet has also spawned many different communities and networks of artists that are just brimming with talent, much of which is as yet undiscovered. Some of the best sources of artistic talent include:
There are plenty more artist networking sites online which can be found by searching online for online galleries or artist’s networks. If you find an artist that you like you should then go about finding out as much about the artist as you can so that you can determine how good an investment the artist is. To help determine the investment potential of an artist you should:
-Get a copy of the artist’s cv
-View the artist’s website
-Search the artist’s name online
-Ask other people’s opinion
-Revisit the work a couple of times before making a purchase
Once you have found an artist that you think is worth investing in you can then you many want go to one of the online communities for art collectors and art enthusiasts for a second opinion. Some of the best forums for art collector and investors include:
Puchasing art directly from the artist can be a valuable experience because you actually get to have direct contact with the artist and have the opportunity to fully understand and appreciate the artist and their work. There is also the benefit of not having to pay the mark-up or commission that galleries and dealers charge. Discovering new talent can be an exciting and educational experience for art investors and collectors but make sure that you know the risks involved with investing in emerging or unknown artists and are aware of the factors that determine the value of an artwork.
Happy collecting !!!
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of artmarketblog.com, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.