It’s True, 95% of Art is Rubbish !!!
I am here today to tell you that 95% of art being sold on the art market is rubbish, yet only a small percentage actually gets recognised as being rubbish. The fact that there is so much shit art on the market could be a good thing for the art market because it makes the good art look even better but there is a problem in that people actually buy the rubbish art.
One of the main reasons that there is so much rubbish art on the market, and so much rubbish art being sold, is that people are afraid to say anything negative about an artwork. The reason that people are afraid to voice a negative opinion of an artwork is that they think that other people will think that they are naive, stupid, or not culturally advanced enough to be able to appreciate or understand the artwork. Because everyone is so afraid of looking stupid they say that they like an artwork even when they don’t which has a snow ball effect to the point that so many people say that they like an artwork that they actually begin to believe it, which causes other people to believe it, and so on..
One of the tactics that galleries, auction houses and other art sellers use to create the impression that an artwork is better than it really is, is to create over-intellectualized, complicated and indecipherable descriptions or analyses of an artwork that are designed to sound extremely impressive yet be so complex that people don’t realise that what they are reading is complete rubbish. For some reason people seem to think that what a gallery or dealer says about an artwork has to be true and that an artwork must be good if the description or analysis of an artwork is complex and sounds impressive.
When investing in art is of the utmost importance that you stick to the factual information and statistics that can’t be manipulated because almost any artwork can be made to sound good.
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of artmarketblog.com, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.