How to Achieve Immortality by Buying Art

immortal How to Achieve Immortality by Buying ArtHave you ever gone to a gallery and seen a plaque next to an artwork stating that it had been donated by so and so, or even better, gone to a gallery where a whole wing has been dedicated to a particular person or family. The reason that these people have been given the honour of being recognised in this way is either because they have donated money, artworks or bequeathed art of money to the gallery or institution. Another reason that people donate artworks is because of the tax benefits that are available in some countries to people who donate works of art to a gallery or related institution. I definitely plan to leave some artworks to a gallery in my will and would encourage others to consider doing the same not only for the personal benefits but also because most of the public galleries around the world are poorly funded and rely on donations and bequests to enrich their collections.

The inspiration for this post is an episode of one of my all time favourite television shows Absolutely Fabulous. The episode is called ‘Death’ and is absolutely hilarious although at the same time it does highlight some important issues surrounding the art world and the art market.

To put the clips in some sort of context Edina’s father has just died which has caused Edina to face her own mortality and explore the ways she can leave her mark on the world once she has passed on.

The main the issues that the clips raise are:

-the elitist attitude of many people involved in the art world

-dealing with ones own mortality by donating artwork/s to a gallery or institution

-the difference between buying art and investing in art

-the effects of media attention and association with celebrities on art

Watch the top clip first and then the one below and most importantly, enjoy !!!.

 How to Achieve Immortality by Buying Art**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.

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  • Janis

    Hi Nicholas,
    You have a great idea, at such of idea – I’ll be donating some of my artwork!

  • the enablist

    “I definitely plan to leave some artworks to a gallery in my will”

    The pieces have to be quality enough where they will accept it. Not everyone can just donate works.

  • Adam

    Hilarious clips!

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