Buying and Selling Upmarket Art Online
Although online auction sites such as ebay are sufficient for buying and selling lower value artworks online (provided you take the necessary precautions), the standard online auction platform does not provide the security, service, expertise, prestige and reputation that most people look for when purchasing items of a more significant value. The good news is that there is an alternative to internet-only auctions that combines the world wide exposure of an online auction with the security, service and expertise of a traditional auction house. Several auction companies now offer a service that allows you to bid online in real time on auctions taking place on the floor of some of the world’s most reputable auction houses
Ebay Live http://www.ebayliveauctions.com, icollector http://www.icollector.com, Heritage Auctions http://www.ha.com and GoAntiques http://www.goantiques.com all offer online auctions which are conducted in association with various auction houses and combine traditional floor auctions with online auctions. These online/floor auctions take place in the physical auction rooms and online simultaneously with bidders in the room and online bidding at the same time against each other. Heritage Auctions differs from the others in that they conduct both the floor and online auctions themselves whereas icollector, Ebay Live and GoAntiques act as a portal for other auction houses to conduct their auctions online. With over $582,370,811 sold at auction and in private treaty sales over the past 12 months and over 316,000 bidder-members from 121 countries, Heritage Auctions is the world’s fastest growing major auctioneer and is the stand out provider of online/floor combined auction services.
If you are considering buying or selling an upmarket artwork then you should seriously consider taking advantage of the benefits that online/floor auctions offer.
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of artmarketblog.com, writes the art column for the magazine Antiques and Collectables for Pleasure and Profit and contributes to many other publications.