Art Investment Strategies: The Importance of an Artists Career
Having mentioned the importance of an artists career and profile many times, I think it is important to look at how someone like Cy Twombly, who I have discussed in posts above, originally made his name and raised his profile.
The first big break for Twombly came in 1950 when he met Robert Rauschenberg while he was studying at the Art Students League in New York. Rauschenberg convinced Twombly to go and study at the Black Mountain College where he met John Cage and studied under Robert Motherwell, Franz Klein and Ben Shahn. You may have already recognised the names of some of the greatest modern artists such as Rauschenberg, Klein and Motherwell with whom Twombly was able to associate with which was a great boost for his career and profile.
Twombly had also studied at the School of Museum of Fine Art in Boston as well as Lee University in Lexington before he was at the Art Students league in New York where he met Rauschenberg. Twombly knew that by associating himself with other artists and influential people in the art world that he would be able to raise his profile and increase his exposure. From 1955 to 1959, Twombly worked in New York, where he became a prominent figure among a group of artists including Robert Rauschenberg and Jasper Johns both of whom are world famous artists. By becoming part of a group, Twombly was able to leverage off the popularity and success of his fellow artists and yet again raise his profile.
Leda and the Swan by Cy Twombly
Further adding to the attention that he received, Twombly rejected traditional composition as well as any artistic fads of the time when he developed his controversial style of art which is characterised by random scribbles and scratches.
Twombly did all the right things to increase his exposure as an artist and develop a profile for himself. The association with other artists and influential people in the art market, becoming part of a group of well known artists and producing controversial work all contributed to Twombly becoming such a success.
When looking for an artist to invest in it is important to look carefully at how they are developing their career and raising the profile as this can be a good indicator of how successful their future will be.
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of artmarketblog.com, writes the art column for the magazine Antiques and Collectables for Pleasure and Profit and contributes to many other publications.