Art Market Analysis: Vintage Posters
The market for vintage posters has risen sharply over the years with the prices being paid for the top examples running well into six figures. The reason for this is that there has been a surge in the popularity of vintage advertising posters (usually pre 1970) recently which have proven to be a very good investment for those looking for a low cost entry into the art market. Prices can range from less than $100 up to several thousand dollars depending on such factors as the artist, condition, rarity, size and subject. There are a limited number of pieces available on the market due to the fact that the numbers originally produced were only intended to last the length of the marketing campaign they were associated with and once the campaign was over many of the posters were either torn up or covered by other posters. The most notable group of artist’s who applied their talents to the poster medium include Cheret, Steinlen, Toulouse-Lautrec, Mucha, Cappiello, Grasset, Bonnard, Willette, Forain and many others.
The most popular subjects of advertising posters are travel, products, events and movies. It is important to make sure that you are purchasing an original print from the original print run and not a reproduction so make sure that you ask the right questions and get a certificate of authenticity. There are plenty of sites on the net devoted to vintage posters so do as much research as you can before making an investment.
Poster historian Lucy Broido has made the comment that: “One of the strongest changes over the last ten years is that there is a larger and more knowledgeable group of poster collectors. This is due, in part, to museum exhibitions and increased news about posters”. Not only can vintage posters be a great investment but they are also visually appealing and will look great hanging up on the wall while they increase in value. Vintage posters are definitely something that should be considered by anyone looking to invest in art.
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of http://www.artmarketblog.com, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.