Choosing An Artist to Invest In
When looking at investing in art it is easy to focus purely on the aesthetics which is really only part of the investment. If you purchase an artwork you are not just investing in the artwork its self, you are also investing in the artists career which is especially important when looking at emerging artists.
The last thing that you would want having invested in a painting by an emerging artists is for the artist to wake up in six months time and decide that being an artist was not for them. This would obviously have an adverse affect on the value of the artwork as there would be no progression in the artists career. It is therefore imperative that when looking at investing in an emerging artist you do your research before hand to ensure that there is sufficient evidence to prove that the artist is committed to being an artist and furthering their career.
There are several factors that you can look at to determine whether an artist is committed to their career. First of all you should look at their education which should include tertiary tuition in art from a reputable art school or university which will prove a level of commitment. Secondly you should look at how many exhibitions they have exhibited their work at which again is a sign of commitment. You can also compare the works of the artist you are looking at to the calibre of the other artists they exhibited alongside to give you an idea of their place in the market.
Last but not least you should talk to as many people as you can and ask their opinion. There is nothing like an unbiased opinion to give you an idea of whether or not you are on the right track. You should also visit as many galleries as you can so that you can get an idea of what is out there and the prices of artworks.
**Nicholas Forrest is an art market analyst, art critic and journalist based in Sydney, Australia. He is the founder of artmarketblog.com, writes the art column for the magazine Antiques and Collectibles for Pleasure and Profit and contributes to many other publications.
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